Knee Jerk Reactions: A Costly Author Mistake

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    I recently found out about a young author who, after attending a conference and getting advice from ONE author there, decided to make significant changes to her book’s title and cover due to slow sales. This book had been out for less than six months and she was seriously considering doing practically a complete […]

Surviving Goodreads

The inhabitant of island

    Hands down, the best advice I give to any author is to get on social media. Most authors have no problem following this advice, until they learn social media includes Goodreads. Then I see hemming and hawing. There seems to be an almost universal fear of joining and participating on Goodreads, never mind […]

Vetting Vendors: Blog Tour Tips with Kate Annamal-O’Connell

KAO

  Working with authors, one of the questions that periodically pops up is how to locate a good blog tour company and vetting one during the selection process. It is important to note that all book blog tour companies are not the same. Furthermore, once one finds a blog tour company, the author’s job does […]

Confessions of a Hypocrite

Are You Ready Concept

I have a confession to make. I am a hypocrite. Yes, I admit it. For the past two years I have preached to authors about the need for pre-planning. Have a marketing strategy in place, I said. Be prepared with several ready to go blog posts so you’re not left high and dry in the […]

Kindle Scout: One Author’s Experience

Kindlescout

  Any one who knows me for a second knows the respect I have for horror AND political thriller writer, Allan Leverone. I gobble up his books, particularly his horror books. Recently, Al ventured into Kindle Scout for his new book, The Omega Connection, and reached out to me to see if I would be […]

Customer Relationship Management for the Indie Author

CRM Pyramid Customer Relationship Management Steps

  In business, there is a concept called customer relationship management. Defined, customer relationship management is a strategy designed for managing interactions not only with current customers, but with future customers, as well. Because these relationships are critical bloodlines to any business, they must be measured, analyzed and planned upon for ultimate performance and thus […]

Long Term Consequences for Short Term Behaviors #nohale

Authorceo5

Today, I want to talk about the long term consequences of supporting short term negative behavior. I was so shocked by not only the recent stalking incidents by two authors of negative reviewers, but support by some in indie publishing, of that said behavior. I am sure all of you are aware of the Kathleen […]

Twitter Bombing: Will You Stand Up?

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  I am writing again on professionalism—or lack thereof—in indie publishing because yet another incident of malice and unprofessionalism has reared its ugly head. I will write about the ugliness of the handful of unprofessional indie authors I have encountered or heard about until I am blue in the fingers. Why? Because their negative behavior […]